The Saskatchewan Elk Breeders Association or SEBA is a non-profit association recognized by the provincial government as the voice of the industry in Saskatchewan. SEBA's agenda is to promote and protect the elk industry, by being instrumental in the education, research and development for the betterment of the elk industry.

Knowledge is an important part of SEBA's business activities. This makes itself apparent for example, in connection with hosting the Annual Convention and General Meeting, the Elk Velvet Classic competition, the SEBA Select Sale, all of which connect breeders to the end market. Other promotional tools are; a newsletter, website with links to the industry, seminars and trade shows.

SEBA acts as a facilitator in educating members and the general public on the rewards and opportunities of being actively involved in a rapidly growing industry linked to global markets.
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